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Tipoff

Your CRM keeps the record. Tipoff keeps watch.

Tipoff watches the B2B companies in your CRM, tells you the moment one is worth a call, and hands you the opening line. All shaped by rules you write yourself and recommendations drawn from how you already sell.

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An example alert. It names the company and the source that changed, states the change, summarises what it means, suggests a first line to open with, and names the rule that matched it.

Warm up your cold outreach

Only 8.5% of cold emails get any reply.

8.5% reply 91.5% never do

Two things contribute to that.

The wrong moment

Nothing had changed at that company the day you emailed. They just came up in the queue.

It could have been sent to anyone

And it reads that way, because there was nothing specific to open with. Same message, same week, same inbox as everyone else's.

Fixing that by hand is a full-time job

You could do it yourself. Open the site, scroll the LinkedIn page, see who they're hiring, work out what changed since last time. A few minutes for one company. Now do it for two hundred, every day, forever.

5 minutes

to check a company properly

100

companies on the list

8 hours

manual work every day

Nobody sustains that. So it quietly stops happening, and the list goes back on a timer.

The benefit of a dedicated researcher, with none of the effort

Tipoff watches every B2B company on your watchlist: the website, the LinkedIn page, and the people who make the decisions. It tells you the day something happens worth a call, with an opening line written for that exact change.

You look actively invested in every lead. Tipoff does the work.

How it works

Step 1

Import target companies from your existing CRM

Connects to HubSpot and delivers alerts where your team already works. Nothing about your workflow changes.

Companies and their owners are read from HubSpot into a watchlist, and you choose which of them are actually watched.

Step 2

Tell it what you care about. In a sentence.

Custom rules define exactly which events matter to you, not a fixed list of signals someone else picked.

A rule is written as an ordinary sentence, for example: tell me when one of these companies starts hiring salespeople again. Tipoff shows which sources it will watch to answer it, and lists the rules already saved.

Step 3

Or describe it, and let the assistant build it

Describe what you want in plain English. The AI agent turns it into rules that run. No forms, no configuration slog. If it can't be done from what Tipoff collects, it tells you why instead of creating a rule that never fires.

An example conversation. The assistant saves a rule described in plain English, and when asked for something it cannot watch reliably it explains why and proposes an alternative rather than creating a rule that would never fire.

Step 4

Tipoff watches, throughout the day

Tipoff scans the website and LinkedIn pages of every company on your watchlist and tells you whenever something changes.

One company's sources after a check. The website, the LinkedIn page and the decision-makers are unchanged; the careers page has moved from no open roles to four, and that is the change worth telling somebody about.

Step 5

Only the alerts you actually want

You write the rules for what counts as news, so only what you'd actually act on reaches you. Everything else Tipoff sees, it keeps to itself.

Four changes found at one company on one day. Three match no rule and are not sent. The fourth, four sales roles posted, matches the rule called Hiring pushes and becomes an alert.

Step 6

Never open with "just checking in" again.

Each alert includes a sample first line, written for the change that just happened, ready to send.

Three example openers, one each for a hiring change, a funding announcement and a leadership change. Each is written for that specific event.

Step 7

Your whole team stays in the loop

Choose where alerts go and invite the people who need them. Alert recipients aren't seats. Everyone on the team can receive alerts without another login.

One alert, matching the rule called Hiring pushes at Northwind Robotics, sent to three places at once: email, Slack and HubSpot.

AI Analysis · Add-on

Hand the setup and the pipeline review to the agent

Setup, done for you

The agent reads your CRM and handles the configuration, so you start from a working watchlist instead of a blank one.

Feedback and recommendations on your own pipeline

Establish your ICP, get watchlist recommendations built from it, and receive recurring reports on how your CRM is actually performing.

Start with the ten accounts you would hate to lose

Creating an account takes an email address and a minute. You'll confirm the address with a code before anything is set up.

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